5 TED Talks About YouTube and Video Marketing
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Sep 19, 2017

5 TED Talks About YouTube and Video Marketing

TED Talks offer a refreshingly brief introduction to “ideas worth spreading” in every realm of human knowledge. In these 5 talks, YouTube insiders and creators get deep about viral videos, Going Live, and more.

Kevin Allocca: Why videos go viral


Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.


Margaret Stewart: How YouTube Thinks About Copyright

Margaret Gould Stewart, YouTube's head of user experience, talks about how the ubiquitous video site works with copyright holders and creators to foster (at the best of times) a creative ecosystem where everybody wins.


Michael Stevens: How Much Does A Video Weigh?

What color is a mirror? How much does a video weigh? Michael Stevens, creator of the popular educational YouTube channel Vsauce, spends his day asking quirky questions like these. In this talk he shows how asking the right -- seemingly silly -- questions can make incredibly effective lessons.


Chris Anderson: How web video powers global innovation

TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. And for TED, it means the dawn of a whole new chapter ...
In 2011, journalist Bruno Torturra covered a protest in São Paulo which turned ugly. His experience of being teargassed had a profound effect on the way he thought about his work, and he quit his job to focus on broadcasting raw, unedited experiences online. In this fascinating talk, he shares some of the ways in which he's experimented with livestreaming on the web, and how in the process he has helped to create a very modern media network.