Top Misconceptions About Video Content On A Website
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Jun 15, 2013

Top Misconceptions About Video Content On A Website

Creating and hosting a website gives you a wide range of content options that you can experiment with to enhance your rank, popularity and entertainment value. Depending on the type of site you have, whether it's a mobile site or not, or how its content is best presented, you can and should carefully consider presenting with video instead of purely using text and images.
In order to help you make that choice, here we give you several popular misconceptions about film content that you need to stop worrying about.
1. Video is not SEO Friendly
A lot of people with some web design knowledge know that search engine bots are incapable of reading most video content. Because of this, it's easy to accidentally assume that video is somehow less SEO friendly than standard text based content. However, the idea is badly wrong as long as a few little details are accounted for.

You as a website owner/designer can create a perfectly well optimized site even if it's almost entirely filled with video content. The trick is to tag or anchor your videos with properly written HTML attributes and even a text content blurb that made to accompany each film clip. These text descriptions should contain keywords and do a search friendly job of describing exactly what the individual videos on your site are about. Additionally, if your videos are being hosted from YouTube, they should also be accompanied by a targeted series of tags and a clip description right on the YouTube site itself. More modern HTML5 supported video is also an option since it's built in characteristics make it indexable by search bots.
By applying these simple tactics consistently, you can have a well-optimized video site that generates at least decent rankings on select search terms.

2. My Video Content has to be TV Quality
Nope, not at all. Most online videos are homemade and their quality is less than perfect; despite this, many, and we mean many, of them still generate up to millions of page views! The important thing about creating most useful videos content is that it has a clear video image and be easy to hear.  That it isn't loaded with flashy computer graphics or shiny special effects and Hollywood quality film editing is really not important at all. Online consumers of video already accept that the web isn't the same as a movie theatre or TV and they're mainly worried about getting the information they want, even if it doesn't have fancy editing.
The best thing about this rule of video quality is that you can get away with using fairly cheap video cameras and even smart phone cams to make perfectly fine online film content that will absolutely generate as many as hundreds of thousands of views -as long as it's satisfying someone's information or entertainment demands

3. Online Video Content Won't Generate as Much Interest as Text
On the contrary, while most of the web is still filled with text content, video is steadily growing in popularity and all sorts of trends are only reinforcing this growth. For one thing, a very large percentage of online viewers actually prefer videos to text and have only endured the latter because they've grown used to it.
Now that high-speed broadband connections are permitting better streaming videos quality while more and more people also happen to view the web through smaller tablet and smart phone screens, the popularity of video is only going to go up. The statistics bear this out by clearly showing that annual online video consumption and production are both steadily growing; if video were deeply unpopular, YouTube alone would not contain several billion videos and grow at a rate of 100+ hours of new video per minute!

4. Video Content is Too Expensive Compared to Text Content
Video content may be slightly more pricey to create than something as simple as writing a bunch of paragraphs in WordPress, but it's still an absolutely fantastic deal for the cost it creates: a single video that takes less than an hour to produce with a $300 digital camera can possibly generate over 1 million page views on YouTube for you. Best of all, if your video clip contained links to your website, you just advertised your domain to over a million people practically free of charge. Try achieving the same with most text blog posts. You see, assuming you're using a third party page to actually host your films, not only are you generating views through your own site, you're also getting them from the hosting site, this gives you a much better return for your time and money.
If you’re truly interested in a cost-effective way to connect, virtual environments can be created by companies like InterCall in order to have an interactive environment for your visitors.

5. Video Will Eat into my Hosting Costs
While it's true that hosting videos on your website is going to cost you more bandwidth than using simple text or images would, modern video encoding technology has eliminated a lot of the once heavy expenses behind film. Today you can stream high quality videos over formats such as Flash, which can give you up to 1080p over even medium quality broadband connections. There are also other, less HD formats that let you create nicely visible and highly device compatible streaming videos at densities as low as 480p.

Author: Stephan Jukic is a freelance writer who generally covers a variety of subjects relating to the latest changes in white hat SEO, mobile technology, marketing tech and digital security. He also loves to read and write about location-free business, portable business management and finance. When not busy writing or consulting on technology and digital security, he spends his days enjoying life’s adventures either in Canada or Mexico, where he spends part of the year. Connect with Stephan on LinkedIn.