Chrysler's wildly successful "Imported From Detroit" campaign helped rescue the company after its bankruptcy and acquisition by Fiat in 2009.
Volkswagen's legendary "Pink Moon" ad from the late 1990's not only changed the perception of the brand, but it also brought the work of an obscure British folk singer named Nick Drake, who had been dead for 25 years, into the mainstream for the first time.
Audi's R8 commercial, first aired during the 2008 Super Bowl, plays off of tropes from the Godfather movies about wealthy individuals threatened by powerful gangsters.
The notion of a menacing "new luxury" that threatens to displace old ideas about comfort and style is treated humorously, suggesting to the viewer that a new, take-no-prisoners generation of elite consumers has arrived.
During the 1990 Super Bowl, Nissan aired an ad for its 300ZX Twin Turbo that was directed by Hollywood legend Ridley Scott.
In 2006 Mercedes Benz produced an ad that played like a miniature version of a suspenseful, erotic thriller. The spot cuts back and forth between shots of two lovers meeting for a clandestine liaison and a man driving the E-class with 4Matic through a snowstorm. The woman repeatedly assures her lover that her husband won't come back "in this weather" and the spot ends with the driver reaching his destination and repeating the same lines to his apparent mistress. With a blend of eroticism and humour, the ad targets its audience by contrasting human infidelity with the perfect reliability of the product.
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