Why You Should Make The Most Of Video Marketing in 2012
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Feb 3, 2012

Why You Should Make The Most Of Video Marketing in 2012

In this article I am going to tell you how you can integrate videos into marketing. First of all, you must understand the fact that video marketing is nothing new to internet marketing strategy. It is being done by thousands of online business successfully over past many years. But recently in 2010 and 2011 we have witnessed a dramatic increase in the popularity of video content on social media sites like YouTube and Facebook. Many international magazines have reported that according to latest surveys people now prefer watching video on websites rather than reading a long 1000 words article. This has happened most probably due to the invention of modern and low cost video cameras that are able to record high quality videos with very little effort and arrangements.
Video marketing, if done properly can become your most lethal weapon of marketing, video marketing has the ability to deliver all kinds of emotions like happiness, love, hope, frustration and satisfaction. Sometimes, people don’t feel like reading a lot of text but still want to get some information, entertainment or communication, videos come in really handy in this situation to deliver you message and engage your visitors.
Your overall SEO can get a great boost if you mix video marketing along with your traditional SEO activities. Videos are a very good way of getting editorial links and increase brand awareness and credibility.
How to Create a Great Video for marketing?
The main idea behind video marketing is to deliver the message of your business in a very user friendly and efficient way, its purpose is to attract attention of your user. The worst you can do is to make your promotional video look like a sales pitch. Make sure your video gives your visitors something valuable, informative, and full of humor and insights. Video tutorials these days are in great trend, they also help you appear as an authority in your relevant field.
Distribution of Your Video
You should not only make a video and put it up on your website. But you should make the most out of every web channel that can be utilized in showcasing your video. Below is a list of sites/services where you can submit your promotional videos to get maximum exposure and traffic.
  • TubeMogul.com
  • Google Video
  • Yell.com
  • Metacafe
  • Dailymotion
  • Viddler

Video marketing can be a great source of online exposure, traffic and SEO boost if done properly. If you are serious about internet marketing, then it will be important that you start using this high potential marketing channel right away.

Author Bio:
Kenny loves to write on everything related to internet marketing where he has been quite successful. He is also a shrewd investor during his spare time. You can have a look at his site on How To Trade Commodities if you are interested in some investment tips.