In the brand management and marketing industry the idea of an infomercial is largely frowned upon. This is understandably so due to the overly enthusiastic infomercial presenter, annoying catchphrases, and obscure products present in all infomercials. However, despite this apparent repulsion infomercials do exceptionally well in this modern environment of advanced branding and marketing techniques despite the ongoing development of digital platforms and social media. Surprisingly, figures show that infomercial advertising brings in over £91 billion of revenue each year so it’s quite clear that something is working. But of course we know that, as we all have some infomercial product stashed away at the back of our kitchen cupboard and have at least once been glued to the infomercial television screen.
Author Bio: Penny Munroe is an avid writer in the branding and marketing techniques used to sell products and services. After being persuaded into buying a steam mop and steam cleaning machines on an informercial, Munroe decided to look into why infomercials are so convincing, even though most of us are so repelled by them.